As a senior designer entrusted with leading Sugatan’s rebranding, I focused on evolving the agency’s visual identity in line with its rapid growth. Embracing an “evolution, not revolution” approach, I refined core brand elements and created a unified, flexible brand system. Delivered a full brand book, presentation templates, social media assets, and email designs to ensure seamless brand consistency. Additionally, I mentored junior designers to maintain strict adherence to the new standards across the organization.