As the lead creative strategist and designer for Pluxy, I combined data-driven analysis with agile sprint planning to drive impactful graphics, email flows, and landing pages. By closely monitoring performance metrics and competitor trends, I tested multiple problem-persona angles each week while optimizing top-performing creatives. I refined Pluxy’s visual identity by balancing the color palette and enhancing typography, ensuring a consistent, expressive look across all channels. Delivering 30–35 creatives weekly enabled robust A/B testing and sustained growth, with redesigned emails boosting conversion rates by 1.5x and new creative directions engaging fresh audiences.