As the lead graphic designer on the account, I consistently delivered a steady stream of high-impact creatives and email campaigns that fueled Arbor Mens’ diverse sales funnels over time. My work spanned from eye-catching top-of-funnel awareness ads to detailed advertorials and seasonal promotions - all carefully crafted to maintain brand consistency. In addition, I designed engaging email flows and refreshed product page visuals to enhance user experience. This role demanded agility and creativity to meet dynamic campaign needs, driving both audience engagement and measurable revenue growth.