In my role as the primary creative designer for Moxielash, I created and rolled out a modular system that streamlined the production of effective static ads across diverse campaigns, with a particular emphasis on magnetic eyelashes. This system allowed rapid assembly and iteration of visuals and copy across multiple product lines, optimizing hooks and CTAs for a product-aware audience. Notably, one standout creative featuring Paris Hilton generated $197,423 in revenue with a 3.32x ROAS, while other campaign creatives consistently delivered strong returns, driving significant growth and engagement.
Role
Graphic Designer
Project Type
Agency
Services
Performance Ad Design
Year
2022