As the founder and creative lead of Suspect, I developed the brand’s entire visual identity and tone of voice from the ground up. I designed capsule collections and led every stage of production, ensuring high standards of quality and craftsmanship. My approach blended traditional printmaking techniques such as linocut and appliqué with film and VHS-style visual content, creating a distinctive and authentic aesthetic. I also managed collaboration with photographers, videographers, and the broader creative team, steering the brand’s consistent development and positioning.